Client: Renova Smiles
Brief:
At Renova Smiles, we need a fresh, engaging advertisement for our hand sanitizer kiosks in CVS and Safeway, focusing on attracting new patients and reinforcing their commitment to family dental care. The design should utilize the kiosk’s dual-panel format to maximize visibility and effectively communicate our promotional offers and membership benefits.
Concept:
The concept for the Renova Smiles kiosk advertisement centers on creating a welcoming and trustworthy image that resonates with families. I have leveraged the power of visual storytelling by showcasing happy, healthy families in both panels. The top panel acts as an immediate attention-grabber, highlighting a special introductory offer and a direct call to action to scan and visit. The bottom panel provides more detailed information, including membership benefits and contact details, while continuing to reinforce the family-friendly theme.
The design maintains a clean, modern aesthetic, reflecting the professional and reliable nature of Renova Smiles. The strategic use of the brand’s logo and color palette ensures consistency and reinforces brand recognition. By focusing on clear messaging, compelling visuals, and practical calls to action, this design is aimed at driving new patient acquisition and fostering long-term relationships with families in the community.
Renova Smiles - Advertising Campaign
Top Panel Design
Purpose: To capture immediate attention and introduce the key promotional offer.
Description: This panel acts as a "headline" or "hook," featuring the $99 initial care promotion prominently. The "Scan to Visit" QR code provides a direct and convenient way for potential clients to learn more and book an appointment. The family image reinforces the family-friendly focus and creates a positive first impression. The inclusion of the "Sanitizing Wipes" header is functional, but also subtly reinforces the health and hygiene aspect of the dental practice.
Dimensions: 11.5 in x 19 in
Bottom Panel Design
Purpose: To provide more detailed information and encourage further engagement.
Description: This panel features a larger, more engaging image of a family interacting with the dental team, reinforcing the personal and caring approach of Renova Smiles. The ‘Ask & Call for Our Membership!” message encourages inquiries about the membership program, promoting long-term client relationships. The contact information (phone number, website, address) is clearly displayed for easy access. The larger image allows for a deeper emotional connection, showcasing the positive experience of visiting Renova Smiles.
Dimensions: 11.25 in x 32 in
